A fresh look at location
How contextual data is transforming advertising
An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuanced picture of ‘reality’.
Consumers have grown used to advertising being ‘personalized’ so, to remain impactful, the process now has to become more sophisticated. Accordingly, for an ad to be truly ‘personalized’, it must now stretch beyond simply knowing who the audience is to knowing where it is, why it’s there, what it’s doing, and how often it’s doing it.
Download our free e-book to learn:
The three dimensions of location-powered advertising
The two types of location data
How Next Mile/HERE can help
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